It’s a constant challenge to keep up with the demands of slot players.

Aristocrat Gaming Chief Revenue Officer Kurt Gissane says the company is “always listening to customer and player feedback,” when designing and refining games.

One of the most highly anticipated games in the company’s upcoming G2E catalog benefits from customer response, and Aristocrat Gaming’s knack for innovation. Phoenix Link is the latest addition to Aristocrat’s catalog.

Phoenix Link comes from the same origins as Aristocrat slot game Dragon Link.

“Phoenix Link and Dragon Link are the yin and yang to each other,” Gissane says. “While they come from the same family, the Phoenix has its own, fiery personality that brings together game features we know players love like Hold & Spin.”

Phoenix Link varies from its relative in that it has new graphics, launch titles, and innovative mechanics.

It also has four new titles that provide players with exciting game play and share two features.

“The first is Hold & Spin, where classic Hold & Spin gameplay meets the chance for two or three bonus prizes or major jackpots on a single symbol,” Gissane says. “The second is the Phoenix Mystery feature, where all Phoenix symbols landed increment towards a counter with a chance to trigger a free hold & spin. The ultimate prize of a grand progressive scales with higher denominations.”

Phoenix Link is housed in the Neptune Single cabinet. Gissane notes that it has a dynamic design with a curved display that “allows for the graphics to really stand out and makes for a comfortable play experience.”

“Additionally, the Neptune configurations allow for customers to create eye-catching displays complete with eye-catching signage that add excitement to any casino floor,” Gissane says.

Slot players, increasingly savvy in their knowledge of slots, often factor in volatility when it comes to choosing a game. Gissane says that Phoenix Link is “a feature-rich game with medium to high volatility, with a number of new twists and turns. We’re excited to see player feedback.”