Light & Wonder Transforms the Player Experience with Breakthrough Innovations

Light & Wonder, Inc. has announced it will present a diverse portfolio of gaming innovations for land-based casinos and the digital gaming sector at the 2024 Global Gaming Expo (“G2E”) Oct. 7-10 in Las Vegas, Nevada in booth #1116.

From beloved fan-favorites to innovative systems solutions, the company is doubling down on its top-performing content and hardware to propel its customers continued success.

“Our goal has always been to create unforgettable gaming experiences,” said Matt Wilson, President and CEO of Light & Wonder. “This year’s lineup exemplifies our dedication to innovation and creativity, with products that deliver real value for operators while keeping players excited and engaged. We’re looking forward to showcasing how our diverse product portfolio is driving new levels of performance.”

All About the Games: A Powerhouse Lineup of New Releases

The Company will present a strong lineup of games, including fresh iterations of its most successful franchises like HUFF N’ PUFF®, ULTIMATE FIRE LINK® , INVADERS ATTACK AGAIN FROM THE PLANET MOOLAH™, and DANCING DRUMS®. Each game brings something new to the table, providing players with more ways to enjoy these iconic brands. Building on the success of Universal Monsters: Frankenstein, attendees will get a first-hand look at the latest game in the Universal Monsters family with Universal Monsters: Dracula.

Fans of the THE WIZARD OF OZ™ can experience a fresh new title with THE WIZARD OF OZ – I’LL GET YOU MY PRETTY.

Highlighting its commitment to performance, Light & Wonder will also debut new variants across its HUFF N’ PUFF franchise, including HUFF N’ EVEN MORE PUFF GRAND and HUFF N’ PUFF® BIG MONEY EDITION. These titles introduce new features and gameplay mechanics that build on the series’ massive success.

Making their global debut are three new titles in the RICH LITTLE series with RICH LITTLE SHEEP™ – WOOL STREET RICHES™, RICH LITTLE PIGGIES® WORLD CLASS and RICH LITTLE HENS® WORLD CLASS.

New Hardware: Immersive, Player-Centric Experiences

Building on its legacy of creating top-performing hardware, Light & Wonder will debut the next variant of its chart-topping COSMIC® cabinet, the new COSMIC UPRIGHT cabinet, a stunning addition to the portfolio that pushes boundaries of visual and ergonomic design. Featuring a 49-inch Ultra HD 4K LCD curved screen, enhanced player interaction capabilities, and sleek lighting features, the COSMIC UPRIGHT is designed to deliver a truly immersive experience, supporting some of the most beloved game titles in the Company’s lineup, including the new INVADERS ATTACK AGAIN FROM THE PLANET MOOLAH.

Table Innovations:

From new hardware, a bolstered content portfolio and powerful software upgrades, the tables team will present a host of solutions designed to equip operators with the tools they need to enhance the player experience.

Also debuting at G2E is OBSIDIAN™, a dynamic new hardware solution for Electronic Table Games (ETGs). This modular system is designed to bring flexibility and advanced functionality to ETG operators, offering a sleek and cohesive platform that enhances the player experience with modern comforts they have come to expect from high-end gaming terminals.

Experience the pinnacle of proprietary table gaming with VALT®, L&W’s solution offering more than 80 incredible games to customers and players alike. Simply change out the felt for an array of fan-favorite titles. Joining the host of top performing titles is DOUBLE DOWN MADNESS®. The game offers a fresh take on the classic Blackjack game giving players more chances to double down on their bets, increasing potential payouts.

The Company will also shine a spotlight on its new QUARTZ HYBRID NOVA™ software update which provides operators with a host of new options for game offerings and configurations. Additionally, RUYI BACCARAT™ is making its way from traditional felt to a digital platform offering players a fresh twist on the classic baccarat experience.

Innovative Systems to Drive Operational Excellence:

On the systems side, Light & Wonder is unveiling a suite of next-generation solutions aimed at driving operational excellence and enhancing the player journey. At the forefront is Light & Wonder CANVAS™, a fully customizable, highly configurable web-based dashboard that unifies all Light & Wonder system applications into one platform. With all L&W applications moving to a web-based format, Light & Wonder CANVAS simplifies day-to-day operations for casino operators, enhances productivity, while also providing a tailored interface for a more seamless experience.

Light & Wonder is bringing cutting-edge cardless and identification technology to L&W product applications and the casino floor, offering features such as facial recognition and Near-Field Communication. The introduction of this technology further revolutionizes the player experience, allowing instant interaction with slots and tables without the need for physical cards. For employees, facial recognition streamlines secure access to L&W products. Whether you’re looking to enhance security, streamline operations, or boost engagement, our system offers the ultimate solution.

Light & Wonder will also display its pioneering cross-platform strategy at G2E. The Company’s ELITE BONUSING SUITE®, (EBS) and SciPlay’s Cross-Channel Integration technology which bridges the gap between land-based and social casino gaming will be on display within the L&W booth. This innovative integration enhances player loyalty and engagement by offering real-time rewards and promotions across all channels. The enhanced user interface enables players to seamlessly transition from on-site promotions to SciPlay’s mobile games, such as QUICK HIT® Slots.

Light & Wonder iGaming:

Light & Wonder is doubling down on its core content strategy boasting the strongest ever roadmap of cross-channel, digital native and live dealer content, utilizing world-class IP across every product segment from slots to steppers to tables to game shows.

Light & Wonder iGaming will continue its Jackpot world takeover with extensions of existing game families and the introduction of new franchises to iGaming including QUICK HIT® LINK and SHENLONG UNLEASHED™.

In addition, various levels of game customization are available to suit every appetite, making it quick and easy to leverage any brand on its proven game mechanics to create unique, engaging player experiences.

Massive expansion in L&W Live with new partners, game types and game shows, as well as continued record growth for Lightning Box, Playzido and Elk Studios reaffirm their strategy of bringing the most diverse and exciting games and game types to players worldwide.

Light & Wonder iGaming will also present ELEVATE, a suite of player engagement tools designed to provide personalized player experiences which offer enhanced flexibility, perfect for targeted player life-cycle management.

This innovative product suite begins with launched and available products like enhanced Transactional Free Rounds and Converged Jackpots, and will continue with the release of Marketing Jackpots, Hot Seats and Lite Play.

Through the power of Light & Wonder’s content marketplace, the Company continues to launch more studios into new markets and with new operators. Light & Wonder iGaming Partner Studios division operates at a tremendous scale and efficiency and will continue to expand globally into new regulated markets through 2025 while offering increased tools and capabilities.