Caesars Entertainment is building relationships with players from across the world.

The hospitality and gaming giant has made its Brazil-focused website, caesarsports.com.br, available to players in Las Vegas in partnership with NeoGames. Caesars is establishing a relationship with Brazilian players after receiving a federal license to operate in Brazil under the ownership of its BIG Brazil platform. In addition to its federal license, BIG Brazil has received a state license from the Rio de Janeiro State Lottery.

The launch of Caesars’ Portuguese-language gaming platform was celebrated in Las Vegas with several promotional activities. Caesars placed a Brazilian flag in the hands of its Julius Caesars statue outside its Las Vegas property while several monuments across the city including the Eiffel Tower at Paris were lit up in green and yellow to resemble Brazil’s flag.

The launch of the website in Las Vegas builds on a relationship between Caesars and BIG Brazil that began with the operation of Brazil’s World Series of Poker brand, which is the largest poker tournament in the world. In August, the two companies teamed up to launch operations in Rio de Janeiro marking Caesars’ first foray into Brazil’s gaming market.

BIG Brazil’s debut in the country has been supported by Integrity Compliance 360 (IC360) through a partnership that provides the Caesars brand with access to integrity monitoring.

Caesars expects BIG Brazil to have a national reach across the country beginning in 2025.