Sportradar’s official partnership with the NBA will be enhanced during 2024-25 season with the introduction of a suite of fan engagement solutions.

According to a release Tuesday by Sportradar, the products are part of the next phase in consumption of basketball benefiting not only the NBA but also operators and media partners looking to capitalize on the excitement surrounding basketball.

The NBA season begins Tuesday.

“Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league, said Sportradar Executive Vice President, Rights & Strategic Partnerships – USA & Latin America Eric Conrad in a statement. “Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”

Sportradar, through AI and its advanced, proprietary technology, will launch a suite of products for the NBA by accessing the full range of official NBA content, including through skeletal tracking data. Sportradar will be able to harness hundreds of thousands of data points from each game, enabling the development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA, its partners, and Sportradar clients.