Empire City Casino by MGM Resorts Thursday announced the promotion of William Regan as its executive director of marketing. Regan will be responsible for all marketing efforts, focusing on player development, special events and brand marketing for Empire City’s more than nine million annual visitors.

“We are thrilled to promote Bill to this leadership role where his dedication and commitment to delivering a top tier casino experience will drive Empire City’s marketing efforts,” said Empire City Casino by MGM Resorts President and COO Ed Domingo in a statement. “Bill’s creative strategic approach and his leadership skills will be invaluable as we continue to grow our footprint here in New York and around the region.”

Regan began his career at Empire City in 2013 as a casino host, serving as a concierge to players. He became manager of special events and promotions, where he was responsible for player development events including player special events, prize drawings, slot tournaments, celebrity meet-and-greets, player gift events, and a variety of trips for casino guests.

In 2020, Regan served a critical role for MGM Springfield in Western Massachusetts, supporting the casino’s marketing efforts while still maintaining his responsibilities at Empire City. In December 2021, he was promoted to Empire City’s director of casino marketing.

As executive director of marketing, Regan’s responsibilities will include overseeing the marketing team.