Operator bet365  teamed up with Scout Gaming Group (SGG) back in August for a fantasy partnership, and the two have now released a season-long, free-to-play game that offers a £500,000 ($646,000) prize pool.

The fantasy football game has been launched ahead of the 2023/24 Premier League season and is now live to play.

Managers are able to select their teams at any time and can continue to make changes right up until the first game of the Premier League season; when Burnley host Manchester City on 11 August.

A £500,000 prize pool is available for the top 10,000 ranking users, with the outright winner guaranteed a coveted £50,000 top prize.

In addition to this, an extra £65,000 in monthly prizes will be up for grabs for the top 1,000 ranking managers each month.

A bet365 spokesperson said: “The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product and we’re delighted to deliver a season-long fantasy football game to our customers.

"We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”

Araz Heydariyehzadeh, CCO at SGG, said: “We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.

“Free-to-play games can be highly effective as part of a structured conversion strategy and with fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”